Custom Design Plush Toys: Building Consumer-Brand Relationships
Touching the emotions of the customers is one thing but having a deep connection is another. When you are targeting children, one of the best tools should be a custom design plush toy. But then, adults who are kids at heart are also fond of it. In this blog, discover why plushies touch the emotion of these groups in the market.
Emotional Triggers to Affect Customer Purchasing Behaviors
- Fear
There are a lot of things that frighten people. The fear of being alone, being left behind. For kids, they have so much fear of being left alone at home or in their bedrooms. This is the reason why parents buy stuffed toys that kids can hug in the middle of the night. - Trust
What makes a customer loyal to your brand? It is when they already trust the quality they are buying from you. Hence, breaking their trust has a great impact as well on your business. - Value
We all wanted to feel valued. Customers want to experience being prioritized. When clients recognize that you see them more than just payers, but people you really care about, they will always support your business. - Sense of Belongingness
This emotion is priceless, we all know that. People desire to have a community that accepts them, loves and supports them for who they are. It is also important to make them feel belong in the brand you promote. - Rejection
It is tough being rejected, right? Same as with customers. When they feel rejected or unaccepted, they tend not to see the relevance of your brand to them.
The Relevance of Plush Toys to Human Emotions
- Source of comfort. Stuffed toys are one of the human's stress reliever. It makes them feel reassured.
- Sleeping Buddy. Most kids can't sleep without a parent. So, this is parents' partner to make sure their children can practice sleeping even without them.
- Stuffed toys are always smiling. This triggers the happy emotions of the customers. We feel good when we see smiles based on research.
- Best hugs. Big stuffed toys give big hugs. Customers, mostly adult women love it!
- Easy to clean up toys. Compared to other toys, plushies are easier to clean. It is also more sustainable.
How can Custom Design Plush Toys Strengthen Consumer-Brand Relationships?
- Create designs matched to your branding
- Produce custom plush toys for kids
- Design custom plushies for adults
- Add innovative features
Summary
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