Movie Marketing Promotions : Rise of the Guardians

Rise of the Guardians : Winter Gnomes Plush Toy

Jacinta Maree - YA Author: Rise of the Guardians

Plush Toys are a great and easy way for entertainment studios to market their new movie and also generate money from their licensed characters. It is also easy to simulate a brand into a plush toy by manufacturing something that is associated to the brand.
For example, the Jurassic Park Movie might be more inclined to make plush toys of dinosaurs. 

One of the projects we've worked on before was with our client : Dreamworks who were at that time promoting their new movie : Rise of the Guardians. 

In the movie, one of the most beloved characters were the winter gnomes - a group of people which played a big role alongside their main protagonist : Jack Frost. 

Custom Movie Plush toys       

Winter Gnomes 

As part of this project, we were assigned to design and manufacture the plush toys for the winter gnomes. These plush toys were distributed as freebies for the audience that were attending their movie premiere. 

Promotional plush toys like these definitely help promote the movie, because in the entertainment industry, merchandise plays a huge source for income as well as marketing. Plush toys, as compared to polyresin figurines are much more suitable for characters with minimal designs and colorways.

Promotional merchandise is a great way to help promote a movie, pre-launch – since promotional movie trailer might not be enough to promote ticket sales. 

These plush toys are made with synthetic fibres such as polyester. It has a soft and lightweight exterior which is stuffed with a similar material.

Contact Us

Interested in designing and manufacturing your own plush toys? 
At Chinaplushfactory, we have a team of dedicated designers who are able to transform your concept ideas into a suitable artwork that helps simplify the manufacturing process. 

Subsequently, we are also able to help manufacture the plush toys for our clients. Our registered factories are all certified with international manufacturing standards to assure our clients high quality products.

Contact us or request for a sample now!



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